Roo / A mobile information service for bouncing around town





  • Project Brief

  • Design an information service for the mobile user.

  • Project Duration

  • 3 Weeks / Fall 2008

  • Team Members

  • James Liu / IxD
  • Sarah Phares / CPID
  • Jet Townsend / TID

  • Individual Contributions

  • Concept Generation
  • Navigation Flow
  • Interface Design
  • Interface Demonstration


Designing for Mobile Devices

Roo Model 00 Launch Demonstration (312KB)


Roo is a mobile information service designed to help individuals navigate the complexities of public transportation. This service is designed to utilizes transit information along with location-awareness to allow for complex scheduling as well as trip-interruption.


Design Process

Roo Model 01

Our design process focused around persona and scenario building. The biggest challenge was to walk the fine line between stereotype and archetype in construction our persona. Furthermore, we decided to constrain our design to a highlight-jumping navigation in order to accommodate a larger market base.

Roo Model 02 top /