Interaction Design
- ThreadAde
- SearchLight
- Roo
Activities / Services
- Business Summit
- Citizen Speaks
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Visualizations
- Intolerant Circleville
- Sports and Crime
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Motion Capture
- RealTime Face
- Interactive Environment
Company
- Ferucia LLC, a seattle based company. We are planning a beta launch in 2012
Designing for the Shopping Experience
Technology is breaking down the wall between online and offline experiences, and this is dramatically changing traditional markets. At Ferucia, we believe the shopping experience is ripe for disruption. We believe in a future where the experience of offline shopping meets the simplicity and ease of online. To better understand our target demographic, we asked a lot of questions and found many interesting answers. The video above gives you a taste of what they had to say.
Information Architecture
In creating our product, we began by looking at our signature scenarios and creating the full information architecture of our primary product: a mobile application. Unfortunately, as our company is still in stealth, so the details and order of the following screens have been obscured.
Design Process
Moving foward, the team created low fidelity wireframes, a proof of concept web prototoype, and eventually higher fidelity screens for an iphone application. We are patent pending with plans for an initial release in 2012.
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